NASCAR Sundays is the free NASCAR watch party Queen City Garage runs, in Charlotte and in Midtown Manhattan, at a venue that changes almost every week. A party that moves every week runs on two lists: the people who want to hear about it, and the people who have said they are coming.
The usual way to hold those lists is to rent them: an email service, an event service and a site builder. We rented for a while. Then we built our own, email first and RSVPs second, on the same platform that runs our sites. This series is how and why. The posts are numbered and read best in order.
The series
- The list is the audience: what NASCAR Sundays is, and why the list is the whole thing.
- What it would have cost to rent: the cheapest paid plans for a website, an email list and RSVPs, priced. Prices updated September 27, 2026.
- Email first: two days after launch, NASCAR Sundays sent its own email.
- Paddock: our own RSVP system. One page, one form, one list.
- What owning it gets you: the data, the brand, the pages, and the one honest cost.