NASCAR Sundays
Coverage (8 articles)
One meeting
The team had one meeting about the NASCAR Sundays T-shirt: the one where they decided to make it. Everything after that just happened, 76 minutes from the email to a working store.
What owning it gets you
Nothing Rented, No. 5. The data, the brand, the pages, and the one honest cost.
Paddock
Nothing Rented, No. 4. Our own RSVP system: one page, one form, one list.
Email first
Nothing Rented, No. 3. Two days after launch, NASCAR Sundays sent its own email.
What it would have cost to rent
Nothing Rented, No. 2. The cheapest paid plans for a website, an email list and RSVPs, priced. The money was never the reason.
The list is the audience
Nothing Rented, No. 1. A watch party that moves every week runs on one list. We stopped renting it.
Sold out at the Hall
In April we were a few tables at the Corner Pub in Charlotte. On Friday we filled the theater at the NASCAR Hall of Fame.
The audience is the asset
Tonight NASCAR Sundays takes the NASCAR Hall of Fame. The room is the visible part. The list that fills it is the thing we actually built.